Princess Diana and The Warm & Wonderful Sheep Sweater

Sally Muir and Joanna Osborne designed and made the pullover in the early 1980’s and originally sold it from their market stall at Covent Garden. They were completely unaware of Diana owning one until pictures of the future royal bride showed up in the press in the summer of 1981.

Sally Muir said Princess Diana had never come to the shop. “When we saw the pictures we thought ‘Wow, that’s amazing’, Muir stated, ‘but we weren’t credited and it wasn’t an overnight success . . . It was different back then – designers weren’t nearly as calculating.” Below are their original advertisements.