The Best Year Yet: Our Princess Diana news article is from 1981

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Princess Diana’s Famous Baa Baa Black Sheep Sweater: Our news article today is from October 1983! 🐑🐏

What’s bright red and white and a favorite of Princess Di’s? Why, the sheep jumper, of course. And what’s that? Glad you asked: It’s a jumper (British parlance for a pullover sweater) with rows upon rows of white sheep forming an unmistakable—once you’ve seen it—design. Oh, yes, one black sheep is always knitted into the pattern as well, though its exact position amidst the woolly flock changes from one sweater style to the next.


The sheep jumper was the creation of a pair of enterprising English pals, Sally Muir and Joanna Osborne, both 28. Operating from a small shop on London’s South Bank, they are partners in a sweater-making cottage industry which they named Warm and Wonderful. “We always knit things we would like to wear ourselves,” says Joanna, and Sally adds, “The sheep jumper just seemed ironic, to have a sheep motif on a wool sweater.” They both insist they do not design with royalty in mind and that “by coincidence our style appeals to the sort of girl that Diana is. She has a wonderful sense of fashion, and our sweater is perfect for her casual style.”

The Princess of Wales never visited their shop, so Muir and Osborne are not sure how she came by her sheep jumper—probably a gift, they think. But ever since Di was first photographed some two years ago wearing hers, it has been the hottest-selling item, particularly among London’s “Sloane Rangers,” the trendy young herd that roams in and out of the fashionable boutiques around Sloane Square. Customers who don’t want to follow along sheepishly can opt for pig jumpers, frog jumpers, fish jumpers or any of a couple of dozen creatures of choice.   And we now have one in stock!